An Example of bad Web Advertising

Posted by Kent Pribbernow on April 19, 2007
Filed Under Design, Media, Technology |

Websites utilize all manner of multimedia to advertise services, evolving from the classis banner ad to more advanced flash-based motion imagery. Most of these forms of online advertising are just plain awful, but the worst by far is those darned annoying Flash-based ads that spontaneously blast you with audio. I can’t even begin to count the number of times I was startled out of my chair (and underpants) late at night when loading some random webpage, when suddenly a voice comes blasting through my speakers…“CONGRATULATIONS! YOU’VE BEEN SELECTED TO RECEIVE A FREE IPOD!”. Scary.

It’s bad enough when this happens while I’m using a Mac, forcing me to turn down the volume settings from the keyboard. But on a typical PC I scramble to find the volume knob on my external speakers before arousing disapproving looks from nearby co-workers.

What really irritates me, aside from the annoying nature of these boisterous ads, is how ineffective they serve their functions. Advertisers foolishly assume such ads will entice viewers to click on them and read more about the services they offer. WRONG! What happens with most users, such as my case, is they simply move on to another webpage. In fact, annoying web ads have the exact opposite intended effect upon casual viewers. Instead of luring customers, they detour them. And yet advertisers still pursue us with noisy animated Flash-based ads.

Will they never learn?

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