Elistist Snob, one of GearBox proudest creations, has received the honor of being featured in Smashing Magazine. The publication lists Elitist Snob among thirty of the web’s top blog designs, calling it “Excellent”. We tend to agree.

It’s bad enough when this happens while I’m using a Mac, forcing me to turn down the volume settings from the keyboard. But on a typical PC I scramble to find the volume knob on my external speakers before arousing disapproving looks from nearby co-workers.

What really irritates me, aside from the annoying nature of these boisterous ads, is how ineffective they serve their functions. Advertisers foolishly assume such ads will entice viewers to click on them and read more about the services they offer. WRONG! What happens with most users, such as my case, is they simply move on to another webpage. In fact, annoying web ads have the exact opposite intended effect upon casual viewers. Instead of luring customers, they detour them. And yet advertisers still pursue us with noisy animated Flash-based ads.

Will they never learn?